LOGO, IDENTITY + WEBSITE DESIGN
Building
Bones
Founded by physiotherapist Jenni Dowley, Building Bones is a digital health platform offering personalised exercise programmes and lifestyle guidance to improve bone density, reduce fall and fracture risk, and help people stay stronger for longer.
When Jenni approached us, she needed a full brand and website design that could bridge clinical expertise with warmth and accessibility. We built an identity that feels medical but human - clean, confident, and reassuring. The custom wordmark brings clarity and balance, while the wider design system introduces structure without rigidity.
Every element was shaped to help users feel informed and empowered in their own health journey - a brand that speaks with authority, but always with care.
“We’ve had amazing feedback on the website and design since launch, and I couldn’t be happier with the result.”
“Clíona was incredible in helping us bring our brand and website to life. Before working together, I was nervous about whether someone outside the company would fully understand our vision and what we wanted to communicate. From the very start, Clíona completely got it - she created a brand identity and logo that captured exactly what we wanted, and built a website that reflects our mission perfectly.
She was always on time with her work, open to feedback, and so receptive to new ideas. We’ve had amazing feedback on the website and design since launch, and I couldn’t be happier with the result. I’d highly recommend working with Clíona for any branding or website needs, especially if you are in the health and wellness space.”