Why does branding matter?
The Rule of 7 is a simple concept that states people need to come across your brand around seven times before they’re ready to take action.
Familiarity builds recognition, and recognition builds trust. The problem is, we’re inundated with messages. Estimates suggest people see 4,000 to 10,000 brands a day across digital and traditional channels, each one competing for their attention.
Branding matters because first impressions are quick, and it’s never been harder to make people care. When people land on your website, you have half a second to answer the question: ’why should I?’. Your message doesn’t need to be loud to hold attention - good branding stays with people.
Good branding is what turns a passing glance into recognition, and recognition into connection.