Christine Clinton has spent over three decades shaping the wellness industry through her work in cancer care, integrative therapies and global advocacy. When she approached us to refresh her brand and website, the brief was clear: honour her legacy while creating a foundation for the future of Christine Clinton Cancer Care & Wellness for Life.

We began by redesigning the logo, refining it into a cleaner, more contemporary mark that feels warm, credible and instantly recognisable. The new visual identity builds on that simplicity - spacious typography, soft natural tones and a quiet confidence that mirrors Christine’s calm authority.

The website was designed to tell her story with depth and clarity. It captures her pioneering work in oncology massage, her commitment to education and her advocacy for children’s wellbeing. Every page was crafted to feel timeless and human, with careful use of space, authentic photography and an emphasis on accessibility and ease.

Today, we continue to manage Christine’s organic marketing on an ongoing basis - developing seasonal campaigns, content and social media that reflect her values and extend her reach in meaningful ways.

The result is a brand that feels grounded, compassionate and forward-looking - one that honours Christine’s past while evolving with her purpose.