In 2023, I had the privilege of partnering with GROUND Wellbeing on a journey that reshaped their digital and visual presence - from a complete website redesign and packaging rebrand, to leading their organic marketing strategy across social media and email.

GROUND is rooted in ritual, handcrafting natural, plant-based products in Cork to support sleep, stress, hormone health, and menopause. As the brand expanded, the challenge was to create an experience that felt as grounding online as it does in hand.

The website was reimagined with deeper, earthier tones, intuitive navigation shaped around wellbeing journeys, and expanded content that offered transparency into GROUND’s ethos. Alongside this, the packaging rebrand brought harmony and clarity across collections, each with its own distinct hue forming a recognisable spectrum. Seeing the full palette come together at the Cork workshop was a proud moment.

Supporting this was an organic marketing strategy designed to extend GROUND’s voice beyond the website - through editorial-led social storytelling and thoughtful email campaigns that nurtured the community while staying true to the brand’s calm, intentional tone.