LOGO + IDENTITY DESIGN, WEBSITE DESIGN, ORGANIC SOCIAL MEDIA MARKETING
Tru
Health
In 2024, we had the opportunity to design Tru Health from the ground up - creating their brand identity, logo, website, and organic marketing strategy to launch this doctor-led advanced health clinic.
Tru Health takes a whole-person approach, combining medical expertise with smart testing and lifestyle tracking to get to the root cause of symptoms. Our shared goal was to build an identity that felt both modern and timeless - instilling trust while communicating clarity and care.
The brand identity blends contemporary simplicity with classic elements, a concept carried through to the website design and copy. Every detail - from typography to navigation - was considered to ensure the experience felt premium, digestible, and intuitive. Alongside this, we supported their organic marketing, developing a tone of voice and campaigns that made the science feel accessible while reflecting the clinic’s professionalism.
“…strategic creative, always able to turn informed insights into design.”
“Clíona was instrumental in helping us launch our health clinic Tru Health.
She worked closely with the team and I to develop our brand identity, and understood the intricacies of the brief and our customer personas. She then applied the brand identity to our website, truhealth.co, and brought our vision to life.
Clíona is a strategic creative, always able to turn informed insights into design. She is an innovative thinker, adaptable and works collaboratively.”